Relative PR, a new public relations and communications agency, is being launched today for family owned enterprises looking to grow and future-proof their businesses.
Thought to be the world’s first specialist in family owned brands, the new agency, headquartered in Edinburgh, has been set-up by the team behind the award-winning Muckle Media PR consultancy. It will focus on the specific requirements of family owned businesses, which are the lifeblood of the UK economy. The agency will share offices with, and run alongside, Muckle Media, which delivers creative communications campaigns, and Muckle-owned agency Platform PR, which supports brands with community engagement.
In a competitive marketplace, family owned businesses must be able to tell stories that highlight their roots and heritage, while positioning themselves as modern, innovative firms.
Relative PR will work closely with family owned businesses across a range of sectors to develop and deliver effective communications. It will provide a combination of strategic communications advice to family boards and management teams, as well as practical and tactical support to help deliver effective PR programmes.
Relative PR understands the challenges and opportunities of operating within a family owned business from work with multi-generational brands and will use its knowledge to help firms grow their sales through impactful and creative communications.
Nathalie Agnew, founder and managing director of Relative PR, and Muckle Media, said:
“We’re launching Relative PR to provide a whole range of communications advice and support to family owned businesses. These businesses are the lifeblood of the UK economy, with two-thirds of firms in the UK family owned, generating more than a quarter of UK GDP.
“Many family owned firms that have passed through the generations are embracing change and understand the need to compete with emerging brands. We will work with family owned businesses to help successfully managing their public relations and wider communications to ultimately maximise their market share.
“We aim to help businesses write their story of the future, building upon the past and securing business growth for generations to come. In essence, we future proof their story.”
Nathalie Agnew founded Muckle Media in 2012 to work with a range of clients across the public and private sectors, including Benromach, Crowne Plaza Hotels, Gordon & MacPhail and The Hunter Foundation. Over that time she has grown the business to have offices in Edinburgh and Inverness and a presence in Glasgow.
In October 2018, Muckle Media was named Outstanding PR Consultancy at the Chartered Institute of Public Relations PRide Awards.