Linsay brings extensive in-house and agency experience to the team, having worked with a variety of organisations including high profile consumer drinks brands such as The Macallan, Highland Park and South African cider brand, Savanna. Skilled at delivering high profile media relations campaigns, Linsay is able to identify key differentiating factors which bring a story or case study to life. An established writer, Linsay’s strengths lie in producing engaging content across numerous channels, from feature articles and opinion pieces to news releases.
Linsay has delivered creative national and regional campaigns to secure significant media coverage; developed creative launch event concepts and taken these from idea through to event management and accompanying digital and media relations launch; created engaging sample drop offerings and executed these across trade, national, regional and lifestyle media.
With a strong background in the consumer industry, Linsay has also worked with Sodexo Prestige Venues & Events, Blair Castle, Laphroaig and The Ardmore. Linsay has excellent project management skills, ensuring campaigns come in on time, on budget and exceed KPIs.
Linsay holds a BA (Hons) in Public Relations and Media and is currently studying towards a level 6 Diploma in Digital Marketing. Linsay is a member of the CIPR and vice-chair of the CIPR’s Young Leaders forum, she is also a member of the PRCA.